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Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success

GTM Live

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Redefining Go-To-Market Success: Moving Beyond Departmental Attribution

This chapter explores the shortcomings of assessing go-to-market performance solely based on the originating department of a deal. It advocates for a data-driven approach and new KPIs that better reflect the collaborative nature of marketing and sales throughout the buyer journey.

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