Apple DVD Burner

Apple bought a company and gave them two weeks to come up with a vastly simpler soft ware inter face so it can be put on the mack standard. They spent two weeks preparing for this meeting with steve jobs after they've been bought. Steve walks in, and within like two minutes of the meeting there they are embarrassed about what they've brought to the table. He just comes in and he says, look, this is the ap we need. Go do that. And again, the principle is, start with zero.