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The Role of Ketones in Performance
There's increasing evidence that key chains actually act as a signaling molecule as well as a fuel. Brendan D'Aloud co-research study is about to be published and we chatted just a week or so ago or two weeks ago, said there is potentially an application for very long endurance events. But I think you're right, when there is something that's sort of hot and new, we try to apply in every single situation.