Is There a Good Side to This?

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Bob Greene: Good people can use these influencing principles too. You know, make the world a better place, but also bad people use tem i was thinking about this when i had david buss on the podcast last week. He has a new book on why men, when men, men behave badly, but also why. And so he has this crazy story in the book about how to escalate a relationship quickly to sex with with women. Nd, i'm glad to do that. Well, so ill soe one, o, before we go through the seven principles. I think it's an ethical n thing to do, because none of us invent ideas from out of whole cloth.

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?