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HIBT Lab! UNLESS Collective: Eric Liedtke
How I Built This with Guy Raz
How I Built This Lab - Eracletke Leadkey
Eric leadkey has spent nearly 30 years working for adidas, one of the biggest sportsweare and apparel companies in the world. He started there an entry level job in the 19 nineties, eventually making his way up to the executive board and becoming global brand president. eric began pushing adidas to make their clothing more sustainable usingo recycled materials, including recycled plastics recovered from the world's oceans. In 20 19, eric left Adidas to start his own clothing company, unless collective,. which makes clothing entirely from plant based materials, no plastic at all.
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