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#97 Roger Martin: Forward Thinking
The Knowledge Project with Shane Parrish
How to Predict the Future
We are taught these models, we apply them as if they predict future. But the reality is weare in a constantly evolving and changing environment. We take away margins of safety in the supply chain to optimize for that particular future. The problem i see with this, and the pushback that i give myself when i think like this,. is always sub optimal to somebody who's hyper efficient for this one particular future.
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