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The Power of Catalyst
A year later he was on a trip to California with his wife and we're sitting in Beverly Hills at a barbecue. His wife started talking with the ladies about fitness because my wife was also a customer by the time. He said, sorry, I'm sat in Beverly Hills and you don't have this here. And now we had a phenomenon that was already a mass adoption phenomenon with at the time 500 personal training studios in Germany alone. The US didn't have it. It's like everything new in fitness is invented in the U.S., so why wasn't there one for him? So after six weeks of doing catalyst every Monday - starting Tuesday - he woke up not really in pain