7min chapter

Negotiate Anything cover image

Shawn Anthony: The Secret to Genuine Connections

Negotiate Anything

CHAPTER

Building Authentic Online Connections

This chapter explores the importance of a well-rounded online presence through podcasting and content creation, emphasizing the '7-11 rule' for effective engagement. The speakers advocate for fostering genuine relationships with audiences, highlighting how trust and authenticity drive purchasing decisions over aggressive sales tactics.

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