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How Cobalt Transitioned from Sales-Led to Product-Led

ProductLed Podcast

CHAPTER

Transitioning from Sales-Led to Product-Led: A Strategic Approach

This chapter explores a company's shift from a sales-led approach to a product-led strategy, emphasizing innovative methods and the role of sales training. It highlights the importance of a positive mindset and the evolving responsibilities of sales representatives in managing product-qualified leads.

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