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CIO Strategy: How IT can Create Great Customer Experiences

CXOTalk: Leadership, AI, and the Digital Economy

CHAPTER

Introduction

The role of the Chief Information Officer when it comes to customer experience is crucially important, but we don't talk about it enough. Michael Rutledge says Citizens Financial Group does a terrific job of listening for customers. "It's really important to me as the head of IT that I really understand what that customer sentiment is," he says.

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