Hall of Fame: Josh Braun Ep. 63
30 Minutes to President's Club | No-Nonsense Sales
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Persuasion Through Self-Discovery
The chapter explores the strategy of not directly persuading prospects but creating an environment where they persuade themselves by aligning with their interests and understanding the significance of their problems. It emphasizes asking specific questions to gauge motivation, illustrating the cost of inaction in sales to highlight benefits and align sales approaches with the 'jobs to be done' theory.
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