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Accelerating Culture — From the Vault

Andy Stanley Leadership Podcast

CHAPTER

The Evolution of Coca-Cola's Bottling Franchise

This chapter explores the inception of Coca-Cola's bottling franchise, tracing its evolution from a mere $1 investment in bottling rights to a complex franchise model. It also addresses the reduction in the number of bottlers over the years and the impact on family-run businesses amid strategic corporate acquisitions.

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