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4min chapter
DeepL-CEO Jaroslaw Kutylowski (#764)
OMR Podcast
Virales Wachstum im B2B-Marketing
Dieses Kapitel behandelt die Gestaltung des B2B-Marketings für Softwareprodukte mit Fokus auf virales Wachstum und die Gewinnung von Geschäftskunden. Es wird erläutert, wie die Benutzerakzeptanz und positive Erfahrungen der Nutzer zur organischen Verbreitung und zur Markenbekanntheit beitragen.
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