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From Side Hustle to Thriving Business
This chapter explores the evolution of a side hustle into a successful tour business, focusing on themed experiences that draw in locals and tourists alike. It discusses innovative marketing strategies, including the use of podcasts, networking for corporate bookings, and the role of diverse tour guides. The speaker also shares insights on geographical expansion, the creation of entrepreneurial courses, and impactful tour experiences, including personal anecdotes that enhance the appeal of their offerings.