233 | Sales results from exhibiting at Shoppe Object with Jodi Kostelnik, The Neighborgoods
Proof to Product
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Navigating the World of Trade Shows
Exploring the experiences and strategies involved in participating in trade shows, including the impact on buyer relationships, preferences in ordering methods, decision-making process for investing in exhibitions, and comparisons between in-person shows and online platforms. The chapter also reflects on the success achieved at a specific trade show, highlighting the goals met and insights gained from the event.
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