Marketing can actually have an indirect impact on your conversion rate. For example, if i do a competitive analysis and improve the understanding of how i differentiate from my competitor, this is going to impact the quality of my funnel. So that's how i get to my actual a conversion right? Which you can see at the bottom here, eleven, point nine, two. And this could actually negatively impact your conversion which, you know, is around two point five on the average for all industries. A, it could go under if you are really bad webside design, if you have a really bad logo,. If you are not explaining who you are properly, it could actually negativelyimpact your conversion
This episode is full of tactical advice for improving your marketing operations. Gravitr's Doriane Mouret explains how to improve your conversion funnels (3:28), Outlaw's Danielle Vincent shares how to improve your SEO (33:45), then Jason joins for a Q&A covering the right cadence, location, and quality of content to publish (47:21).