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What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman

Masters of Scale

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Building a Business on Data and Relationships

This chapter explores the complexities of running a business with a focus on the operational aspects that drive its true value. By using Rent the Runway as a case study, it emphasizes the significance of data, collaboration, and understanding consumer behavior in the fashion industry. The narrative highlights the speaker's journey from journalism to entrepreneurship, the creation of innovative business models, and the importance of nurturing relationships in high-value transactions.

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