S2E7: BCG-Style Case Walkthrough with Experienced Hire
Strategy Simplified
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3% Response Rate Compared to 8% Response Rate
The client estimates that it could achieve a 3% response rate at the start if the amount of the initial discount was lowered to $20. The contribution in subsequent years and years two and year three would also be the same. So instead of offering three, yeah, $100 discount, they're offering only $20 discount. And then with that, we get 3%response rate instead of 8% response rate.
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