2min chapter

Clearer Thinking with Spencer Greenberg cover image

Beyond cognitive biases: improving judgment by reducing noise (with Daniel Kahneman)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Noise Reduction Effect in Group Judgments

It seems like so often at companies or nonprofits, a bunch of people are sitting around a table discussing what to do. Their judgments end up contaminating each other and it can even create a false consensus effect. When you see other people agreeing with you, when people agree on a judgment, they typically make the judgment more extreme than they were initially. That phenomenon of polarization is quite powerful and of course it enhances noise.

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