The Dip

There's a book called by Seth Godin called The Dip and to let our listeners kind of further example, I've taken up Jiu Jitsu recently as I've shared before. People that don't go through that don't accept those challenges and charge into them, I think are on a slow, depressing path to just kind of fading out in life. It's sad to think about how many people avoid perceived difficulties because those hardships will be so devastating. And so they don't try.

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