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Harnessing AI for Customer Experience
This chapter explores the integration of advanced technologies, especially large language models, to improve customer service and product evaluation in e-commerce. The discussion includes AI tools like Sidekick and Inbox, which enhance the Shopify experience for merchants by streamlining communication and optimizing product management. Additionally, it addresses the evolution of machine learning techniques and their impact on the merchant ecosystem, emphasizing the importance of expert supervision to ensure reliable AI outputs.