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401: Todd Herman | The Power of Negative Thinking

The Art of Charm

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The Importance of Negative Preparation

Walt Disney said that whenever he would go into a meeting, and he would present some sort of creative direction to his advisors, which were lawyers, accountants, bean counters around the table. If all of them nodded their head in agreement said that is a great idea, he would scuttle it immediately. It made too much logical sense to people who are not naturally built to create things. He knew that he was onto something. And I can see where having a different lens of looking at things is massively important. A lot of people try to do it to protect you. Your parents are doing that when you're, oh, I want to start this business. It's a great

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