Building Business Foundations through Authentic Engagement

Today’s episode is an absolute 🔥 masterclass for anyone trying to grow a business without excuses. I’m coming to you live from NYC, hyped for Game 4 at the Garden, but even more hyped about the energy in this Q&A. We talk live selling, building a brand from zero dollars, balancing dreams with practicality, and why trust is your best business strategy.

💡 Whether you're 22 and crushing it on Whatnot, launching your first catering biz, or leading a company culture—this episode has gems for every level of the game.

We talk about:

• The $2M Whatnot seller and why she shouldn’t stop now

• How to build a business when you have $0 and no experience

• Why telling people not to hire you builds trust & drives sales

• The power of personal brand (and how to post about burritos and your business)

• How I coach my leadership team at VaynerMedia (yes, including firings)

• My playbook for LinkedIn content that actually lands you business

• How to get your first clients using your phone contacts & courage

• Advice for entrepreneurs with skeptical spouses

• A no-BS rant on negativity vs. hope