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773: David Lieberman | Deciphering What People Really Want
The Jordan Harbinger Show
The Gift of Fear, Gavin the Becker
There's a psychological basis for that. Con artists will use the word we and let's an hour because it does trigger that sense of we-ness togetherness, a bond that's artificially created. There's a great book called the gift of fear, Gavin the Becker. And he talks about how people would go ahead and use these words to create an artificial affinity that doesn't exist. But once again, an unguarded conversation, the reason why it's effective is because when somebody does use that language, there is a subtext of interest.
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