2Bobs—with David C. Baker and Blair Enns cover image

Ten Set Pieces

2Bobs—with David C. Baker and Blair Enns

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Is It a Consultative Sale?

In a consultative sale, you really need to be able to go with the floe. If we're talking about somebody that's using a script, they're often selling to somebody that has the same needs. There's not a lot of variability. They don't have to learn that much about the person. It's just those of the people that you wouldn't consider to be natural salespeople.

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