Human Performance Outliers Podcast with Zach Bitter cover image

Episode 360: Arlen Glick - Ultramarathon Runner

Human Performance Outliers Podcast with Zach Bitter

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The Influence of Social Media in Sponsorships

This chapter discusses the changing landscape of sponsorships in the ultra marathon world due to social media. The speaker shares their own experience with Craft, a company that recognized their unique story and took on the responsibility of marketing and telling that story, bringing awareness to both the speaker and the company.

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