On Good Authority: Publishing the Book that Will Build Your Business cover image

Use Social Media to Sell Books with Zara Barrie and Dayna Troisi

On Good Authority: Publishing the Book that Will Build Your Business

CHAPTER

Navigating Viral Success on Social Media

This chapter explores the journey of creating viral content on social media, highlighting personal experiences and effective strategies for audience engagement. The discussion includes the evolution of platforms, the importance of authenticity, and maintaining relationships with followers. Ultimately, the speakers reflect on the balance between approachability and aspirational content in building a strong online presence.

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