The key asset is now customers and data, not the product and services that you offer. Amazon can get into banking because they know a lot about those customers. The traditional definition of where does a competitive advantage come from is changing. In today's world, competitive advantage comes from connecting products and connecting customers.
Since its founding in 1994, Amazon has expanded into streaming, cloud computing, content creation, and even groceries. But if traditional business strategy tells us that the key to success is focus, why does Amazon work?