Ep 87: Craig Somerville, Managing Director at The Reload Group on selling an agency
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The Reality of the Sales Process
I think the thing that we could do better, I suppose, in the agency world is, is be a bit more forthcoming with what is the general strategy and travel of the agency. So when it does happen, which people have to be maybe kept a little bit secret, it isn't a major surprise. And there's a long, those sort of lines you were talking about in terms of what we were genuinely trying to do - find a partner to take us to the next level.
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