The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW THIS TOP SALES REP USES CREATIVITY TO CLOSE HUGE B2B DEALS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Keeping Clients Focused on Your Value Set

This chapter explores the challenge of keeping potential clients focused on their unique value set and emphasizes the importance of actively listening to the needs of banks. It discusses the primary concerns of banks - risk avoidance, risk management, cost reduction, and revenue growth - and how the speakers provide proof of their ability to impact these strategies.

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