Digital Media - What's Next?

The rise of retail media and by retail media what we mean is how advertising is now on a lot of the commerce sites that you visit. Amazon may be making as much as 40 billion dollars this year in ad revenue. It's become less of a sort of conscious thing to decide to go to buy something so it could just see something and a minute later it's in your basket when you're scrolling through your feeds. Commerce is obviously where we spend our money but there are lots of interesting trends aroundCommerce specifically around things like how it's becoming much easier to buy things within social media.