Casettes - What Was the Turning Point?

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By the end of two thousand one, i had a very healthy network of advertisers. So i started to be able to put some of that money back into the business. The first thing i wanted off my plate was the thing that i liked doing the least, which is the ad sales. And once we already had a client roster, sort of, you know, we had a lot of people in rotation,. We did that for, i guess, almost a year.

While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.

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