2min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

4 (Sell): Everything you need to crush cold emails (Kyle Coleman, VP Revenue @ Clari)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

How to Scale a Personalized Outrage Campaign

No more than two written pieces of correspondence per week between emal and linkton is cind of my general rue o thumb ic. We segment our prospects into what we call above the line and below the line. And then we'll go unlinked in and stock them in a very friendly way, trying to see what they're posting or engaging with some of their content.

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