Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
Building a Strategic Narrative for Client Onboarding
Gabby: We had identified through numerous conversations with clients that there needs to be a better and more unique onboarding experience for clients. So we broke down our onboarding experience into seven unique steps. And one of the things that we do that is not necessarily revolutionary, but it is something really unique was taking photos of the real people that work at Proofpoint. Mike: I think as we mentioned here, if other agency leaders are taking away from this, hey, there's really something to building our strategic narrative,. It's going to be something different.
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