Oprah (Harpo Studios)
Acquired
00:00
Oprah's Influence: The Evolution of Influencer Marketing
This chapter explores Oprah's significant impact on modern promotional strategies, particularly through her innovative car giveaways, which highlighted the early concepts of influencer marketing. It examines the transformation of content creation in the digital age, emphasizing the balance between accessibility and storytelling that resonates with audiences. The discussion also uncovers the economic strategies behind Oprah's business model and speculates on the future of her legacy and impact on the influencer economy.
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