Microsoft + KPMG on the Future of Personalized Retail
RETHINK RETAIL
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The Future of Retail Automation
The future will be what the shopper and the retailer really want from an experienced perspective. We're working with a large retailer right now on implementing store devices, but where they can create a personalized shopping experience for consumers that walk in. But that's all being driven by data. It's being driven by their multi-channel shopping patterns. It's also driven by the demographics of the neighborhood. So they're really trying to leverage data as a way to curate an experience.
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