3min chapter

Creator Science – Learn from today's top content creators cover image

#125: Jake Thomas – How to write great YouTube titles

Creator Science – Learn from today's top content creators

CHAPTER

YouTube Titles Have All Things?

I've been in marketing for like 10 years or so. I worked at a Facebook ad agency and it was, it was terrible. But my favorite client hired me to be their YouTube channel manager. And he beat into my head the importance of writing titles. He said if you don't write a good title, then we're not going to get any of the benefits. That's when it kind of clicked. It was like, okay, I don't need to be original. I need to find something that works and then model that.

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