This chapter explores the significance of authentic customer service over superficial marketing strategies. It highlights how meaningful engagement and trust build a company's brand identity and emphasizes the role of consistent communication in shaping perceptions.
On a new edition of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss how excellent leaders and organizations often stand out by getting the small details right. They talk about how leaders should prioritize big picture priorities versus small details, how to ensure a team is committed to getting the little things right, and why all of this makes you stand out.