How to Do Value Based Pricing with Ron Baker
The Recognized Authority
00:00
Sales Questions - I Love Them
I like jonathan stark. He he has a very simple framework that i the phrasy to remember, which is, why this way now? Why me am so? Why this? Wha doing this? Why is it a priority now? And why did you decide to talk to me instead of, you know, rich enoug t, somebody cheaper? Subscription model is all about recurring value. There'd be no reason to hold that customer for as long as you're just going to have to experiment with this and do it by iteration. Because those indept conversations are going to lead you to what your customer really wants.
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