How to Model Lead Generation Growth Rate by Pipeline Source

The core take home here is that there's none of these numbers that are like 400%. You can meet like just looking at annual growth rate by pipeline source. Some companies will also say we used to win at 15%, but now we're going to win website meetings at 17%. It creates risk consistent cost per opportunity, which is a big flag, right? So some companies will model in, hey, we need 1000 more opportunities next year,. And then you can say last year it costs us three grand to get a hero opportunity blended and this year we're modeling it at one, 1.7k or 30% decrease in cost. Is that even realistic?