5min chapter

Newsletter Operator cover image

Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More

Newsletter Operator

CHAPTER

Navigating Lead Generation Ads: Insights and Challenges

This chapter discusses the introduction of lead generation ads on Reddit, drawing comparisons with established platforms like Facebook and Instagram. The conversation also covers the challenges of reporting and conversion tracking across various advertising platforms, while evaluating the effectiveness and cost issues associated with LinkedIn ads for newsletter acquisition.

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