The Grand Opening
Akimbo: A Podcast from Seth Godin
00:00
How to Make a Movie Run for Months on End
The goal is to take your money and then leave town. The idea that we've got to be in a hurry spread from that to the mass marketing of t v, to the movies. It used to be that a movie could run for three months, six months, nine months in the theatres before it went away - usually for ever. That happened v. We need to hipe it. We don't have very much time. We want to reach the largest number of people. Let's pass forward just a little bit more to kick starter, which i think should be called kick finisher.
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