This chapter explores the concept of focusing on user experience and questioning if executives are blindsided by disruption. It also discusses how advancements in accounting technology shifted the focus away from the customer and towards managing solely the numbers.
Ben and James discuss the importance of the user experience in not only avoiding disruption but also in building dominant companies. It’s a key component of Aggregation Theory
This episode is sponsored by Wealthfront. See recommended portfolios and get up to $15,000 managed for free by visiting Wealthfront.com/Exponent.