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S&P 500 Earnings Outlook

Bloomberg Intelligence

CHAPTER

Media Landscape Transformation

This chapter explores the economic reforms in China and their implications for long-term growth, alongside the disruption in the global media industry due to cord-cutting trends. It highlights the challenges faced by traditional media companies as they grapple with declining cable subscriptions and the shift to streaming platforms, particularly focusing on live sports. The analysis reveals the struggle of legacy media firms to adapt their strategies while dealing with financial losses and changing consumer preferences.

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