The Secret Sauce Behind No Leads Left Behind

No leads left behind is exactly what the name says no like. Even if it's B2C or B2B you need at least 10 to 12 touch points to close the clients and sometimes just to get a meeting. What we did is try to understand what are the main stages of the pipeline of our industry and create a campaign specific for that stage of the pipeline. And also for us, or I believe in marketing everything is about the right message at the right time to the right person.