This chapter explores the concept of investing in companies through their stadium naming rights, comparing two hedge funds and discussing the advantages of aligning brands with sports franchises.
NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?
(00:41) Ricky Mulvey and Dylan Lewis discuss:
- Why stadium sponsors generally don’t outperform their peers or the market.
- When major sponsorships do and don’t make sense as part of a marketing budget.
- Monster Energy’s brilliance in focusing on extreme sports.
Companies discussed: F, PG, PAYC, MNST, ALGT, LUMN, MET, SOFI, AAPL, GOOG, GOOGL
Host: Dylan Lewis
Guests: Ricky Mulvey
Engineers: Tim Sparks
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