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Motley Fool Money

Stadium Sponsors – Buy or Sell?

Sep 3, 2023
Ricky Mulvey and Dylan Lewis discuss why stadium sponsors generally don’t outperform their peers or the market. They also explore when major sponsorships do and don’t make sense as part of a marketing budget. The brilliance of Monster Energy in focusing on extreme sports is highlighted. Companies discussed include F, PG, PAYC, MNST, ALGT, LUMN, MET, SOFI, AAPL, GOOG, GOOGL.
23:54

Podcast summary created with Snipd AI

Quick takeaways

  • Investing in companies based on stadium naming rights is not a recommended hedge fund strategy.
  • Publicly traded companies that sponsor NFL stadiums generally underperform industry indexes and the broader market.

Deep dives

Investing in stadium naming rights is not a good hedge fund strategy

The podcast discusses the idea of investing in companies based on stadium naming rights and examines the performance of these stocks compared to broader indexes and ETFs. The experiment involved two hypothetical hedge funds, one investing in purchasing companies and the other in the broader ETFs those companies belonged to. While stocks won four times and ETFs won 14 times, the total return was closer, with the ETF fund having $59,000 and the stock fund having $52,000. It is concluded that investing in stadium naming rights is not a recommended hedge fund strategy.

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