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Are banks done with India's credit card frenzy?

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CHAPTER

Shifts in India's Credit Card Market: A Decline in Issuances and New Strategies

This chapter examines the recent decline in credit card issuances in India due to shifting bank strategies, rising costs, and regulatory changes. It highlights the challenges faced by major banks like RBL Bank and SBI Card, and discusses the emerging trend of co-branded credit cards as a response to evolving market demands.

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