2min chapter

Social Media Marketing Podcast cover image

How to Use LinkedIn Messages for More Qualified Leads and Sales

Social Media Marketing Podcast

CHAPTER

Why So Many One-on-One LinkedIn Messages Fail

John Sutter: A lot of LinkedIn messages are spam and a lot of them are garbage. He says the money's only in the mailbox if you follow the strategy. If you just use messages, you can win a ton of business on the platform, he says. "All email marketing is overused. It's ruined"

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