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10min chapter
Using Events To Build Movements, Not Moments with Kelvin Newman
The Digital Marketing Podcast
Event Organization and Acquisition of Search Marketing Events
This chapter delves into the significance of having a subject matter expert in event organization, specifically focusing on search engine optimization. It highlights the importance of understanding attendees' interests by offering shorter, punchier topics versus lengthy keynotes, introducing new speakers, and providing diverse tracks for choice. The chapter also discusses the acquisition of Search Love and PPC Hero events and the process of transitioning from an events business to a media business, targeting the search marketing and paid search and social communities.
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